Research
Jul 17, 2024
Dutch Bros (BROS)
S
Sungwoo Bae
4 min
1. Company Overview
- Founded: Established in 1992 in Oregon, United States, by Travis Boersma and his brother Dan Boersma.
- Business model: Sells coffee, energy drinks, smoothies, and more, primarily through drive-thru format stores.
- Core value: “Love” — focuses on customer service and emphasizes employees’ autonomy and creativity.
- Expansion strategy: Currently operates hundreds of stores across the United States and is growing rapidly. Stores are mainly located on the outskirts of cities, allowing for lower rent and operating costs.
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