Research
Dec 23, 2024
AppLovin (APP)
S
Sungwoo Bae
3 min
Table of Contents
Company Overview
AppLovin Corporation provides a software platform that supports marketing, monetization, and analytics for mobile applications. Its key products include the AI-powered ad platform “AXON”, in-app bidding software “MAX”, and the analytics platform “Adjust”, and it also operates a free-to-play mobile gaming business. Headquartered in Palo Alto, California, the company is a leading player in the global advertising and app ecosystem.
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